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GET INTO SOCIAL MEDIA MANAGEMENT

Serve UK Clients from Ghana

Course Objectives

To equip students with the practical skills, tools, and cultural understanding needed to manage social media accounts for UK-based businesses as a freelancer or remote employee. 

COST

Total – $548 | 20% off 50% payment

Initial Deposit – $152

Installment – $66 over 6 months

Duration and Schedule

Duration – 4 months 

2 sessions per week (3 hours per session) + optional weekend project clinics

  • Overview of social media management
  • Expectations of UK clients
  • Understanding Western social media culture and trends
  • Instagram: content formats, Stories, Reels, insights
  • Facebook: business pages, groups, scheduling
  • WhatsApp Business for client communication
  • Practical Task: Audit 2 UK brands’ Instagram and Facebook pages
  • LinkedIn: personal branding, company pages, B2B marketing
  • TikTok: trends, short-form content for UK brands
  • Twitter/X: brand voice and engagement
  • Creating a monthly content calendar
  • Using Canva for social graphics
  • Writing captions that convert (tone, CTAs, UK spelling/phrasing)
  • Mini Project: Design a 1-month content calendar + sample posts for a UK business
  • Responding to DMs, comments, and inquiries
  • Managing online reputation for UK clients
  • Creating engagement strategies
  • Themes: free vs paid, customizing themes
  • Basics of Facebook & Instagram ads
  • Boosting posts vs campaign ads
  • UK ad policies and guidelines
  • Mini Project: Plan and simulate an ad campaign for a UK service business
  • Meta Business Suite, Buffer, Later
  • Hootsuite and Metricool for reporting
  • Google Sheets for planning and tracking
  • Understanding platform metrics
  • Building monthly client reports
  • Explaining value through numbers
  • Practical Task: Create a client-ready monthly performance report
  • Setting up client workflows
  • Writing proposals and contracts (UK-friendly templates)
  • Time zones, communication etiquette, professionalism
  • Real estate, fitness, e-commerce, beauty, education
  • Understanding each niche's audience in the UK
  • Simulation: Handle a mock onboarding and strategy call
  • Using Upwork, PeoplePerHour, Bark, LinkedIn UK
  • Facebook groups & cold outreach
  • Building a standout portfolio
  • How much to charge UK clients
  • Monthly packages vs per-hour work
  • Creating retainers and offering value-added services
  • Final Project: Complete a 1-month social media strategy + content calendar + reporting deck for a UK business (real or simulated)

Weekly/Monthly Deliverables

  • Weekly content creation or scheduling tasks
  • Monthly social media campaign simulation for a UK-based brand
  • 3–5 job or freelance application goals per month targeting remote clients

Support Features

Support Features

  • Weekly Q&A or review session
  • Guest speakers (African freelancers with UK clients)
  • Templates: Content calendars, contracts, client reports
  • Certificate of Completion + Portfolio showcase
💵 Entry-Level Earnings Breakdown (After 3–6 Months of Training)
Service or Job Type Estimated Pay (USD) Frequency
1 Instagram account (basic posts) $50 – $200/month Per client
Full SMM for 1 small UK business $200 – $500/month Per client
Post design only (freelance) $5 – $15/post Per design
Strategy & content calendar $100 – $200r Per calendar
Community management (part-time) $8 – $12/hour Hourly (UK timezone)
💵 Estimated Monthly Earnings as a Beginner
Scenario Estimated Monthly Total (USD)
2 small websites + 2 maintenance clients $350 – $600/month
1 part-time remote assistant job + ad-hoc projects $300 – $500/month
5–10 small WordPress tasks (from UK clients) $200 – $400/month
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